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3/20/08 _ CASE STUDY _ Dumptruck Branding Feat

Client: GDC Construction Inc.

Task: Create a mobile brand extension... out of a rather large dumptruck.

While launching a new website and print campaign for GDC Construction Inc. in early 08, plans were in the works for the build out of a customized company dump truck to be used in day to day work at various construction sites. It was also proposed the truck double as a stylish "mobile billboard" for the company.

At the request of GDC Construction Inc., Breedlove was brought on once again to plan, design and develop all visual aesthetics of the dump truck with GDC. For a preliminary research visit, we hopped in with the GDC boys for a ride out to El Cajon to visit the truck's birth place at Abacor Trucks. Customized sheet metal bed panels with a seemless finish was requested to provide a clean, smooth and consistant "canvas" to work with.

THE PROBLEM: Design of an attention grabbing dump truck to aid in bringing GDC brand awareness to La Jolla, CA. While using a continuation of the Breedlove pre-established company identity, the truck would need to appeal to semi-conservative custom homeowners living in the upscale neighborhoods of La Jolla.

THE SOLUTION: Below are 2 of 3 final concepts Breedlove presented to GDC for revision. Color palate, typography, and style stays consistent and true to the newly launched website and print advertising campaign thoughout all options.

view website

THE END PRODUCT: The completed GDC Construction Inc. dump truck. An upscale La Jolla head turner.